Say hello to One Mobile. One Mobile recognizes the need for premium inventory coupled with cutting edge creative at scale.
Our goal was to refresh the One Mobile brand using the existing logo while changing the color palette and typeface. The focus of our refresh was drawing attention to One Mobile’s key ability – the Responsive Square. To do this, we used various sized rectangles as a design element that felt as if they were responding to the elements around them. The typeface used is Texta, a humanist but geometric typeface that feels modern yet friendly. This was chosen to complement the rectangles as well as for its readability. We were required to keep blue in the color palette so to keep it modern we incorporated black and shades of grey.
