Dedicated Media delivers turnkey solutions that drive premier customer-acquisition programs at scale.
Our goal was to refresh the Dedicated Media brand and create updated sales materials and brand collateral. We were required to keep the existing logo but were able to change the color palette and typeface. To keep Dedicated Media consistent with the other brands in the Nexstar Digital family, we used a similar color palette throughout but used red-orange as an accent for Dedicated. We continued to use Sentinel as the typeface for body copy and introduced Brandon Grotesque for headlines. The diagonal shape originated with Federated Media and works well with Dedicated Media to help the brands feel like they belong under the same umbrella.
