Lin Digital is an omniplatform media company that connects brands and audiences through powerful digital experiences to create measurable impact.
Our goal was to refresh the Lin Digital brand and create updated sales materials and brand collateral. We were required to keep the existing logo but were able to change the color palette and typeface. To keep Lin Digital consistent with the other brands in the Nexstar Digital family, we used a similar color palette throughout but used lime green as an accent for Lin Digital. We also continued to use Whitney as the typeface – a modern and friendly sans with great legibility across print and web. The diagonal shape originated with Federated Media and works well with Lin Digital to help the brands feel like they belong under the same umbrella.
