Mass2 is a premium provider of multi-screen advertising, taking video and display distribution to the next power.
Our goal was to create an identity that represents the massive reach of the new company and create materials that reinforced Mass2‘s philosophy. The logo we designed is based on an impossible shape to represent infinity, visualizing the idea of limitless distribution for the clients. We also chose to use space imagery throughout the materials to further enforce the expanse of Mass2‘s reach. The color palette was then pulled from the neon-like glow of stars as well as the contrasting dark sky. The typefaces used are Mr Eaves Modern as well as Sentinel to tie in with the other brands of the Nexstar Digital family.
