Our goal was to create updated sales materials and brand collateral for Nexstar Media Group and Nexstar Digital that could work together and represent Nexstar after a large merger. We were required to keep the existing logo and the legacy Nexstar gold and grey.
We were tasked with creating a core sales deck as well as a very expansive presentation template that could be easily used by many sales people across the two brands. This left us limited to only use Calibri, but we were able to create a modern template through the use of color and gradients. We also created a weekly internal newsletter that was sent to all of the brands under the Nexstar umbrella. The newsletter was unbranded and served as a friendly way to bring all of the different employees together.
